Marketing for Technologists – 7 Secrets for Growing Companies

5th May 2015

CeBIT Australia – Digital Business Transformation campus

Presenter: Paul Rushton, Principal Consultant, Marketing Minds

Presentation Outline:

ACCELERATE into profitable growth, doing the right things well in marketing and sales. Take a look beyond marketing’s own hype.

LEARN about marketing techniques for technology companies which can strengthen your business and overcome common barriers to growth.

COMPARE your marketing spend with other tech companies, and understand how to prioritise your investments.